amfAR Gala Hong Kong

As one of the world’s leading non-profit organisations dedicated to the support of AIDS research, HIV prevention, and advocacy, The Foundation for AIDS Research (AmfAR) has invested nearly $617 million in its programs and has awarded more than 3,500 grants to research teams worldwide.

A star-studded event, the annual gala has been graced by global celebrities like Charlize Theron, Robin Uma Thurman, Victoria Beckham, Kylie Minogue, Kate Moss, Gwyneth Paltrow, Naomi Campbell, Adrien Brody, Charli XCX, Siwon Choi, Park Seo Joon, Kenneth Cole, Milutin Gatsby, Paris Hilton, Jackie Chan, Josie Ho, Carina Lau, Sir David Tang, Liam Hemsworth, Alessandra Ambrosio, Shanina Shaik, Tove Lo, Jeff Koons, Mark Ronson, and many more. 

Supported by top international brand sponsors such as Harry Winston, MGM China, Audi, AMTD, Poly Auction, Moet, Marc Jacobs, AMEX, amfAR Hong Kong has honoured key contributors to the cause including Pansy Ho, Michelle Yeoh, Cathy Lee and KAWS. 

Drawing on our extensive network and expertise to curate an impactful high society guest list, Occasions successfully established the annual globally renowned amfAR Gala in 2014 as the most high-profile charity event in the Asia Pacific region. Occasions has since been heavily involved with the brand’s activities in Hong Kong, collaborating on all aspects of the gala from fundraising and sponsorship marketing, celebrity and KOL invitations, entertainment, to all regional press pitching and on-site press management, and generating over 4.8 billion media impression, 2.3 million social media impression and US$2.4m media value globally.

Since collaborating on the project, the amfAR Gala has become one of the most prominent events on the regional social calendar and has been growing in scale year on year along with its generous charitable contributions.