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夏洛特· 蒂伯里进驻香港

2018年4月,夏洛特·蒂伯里 (Charlotte Tilbury)女士在香港国际金融中心商场及广东道舉行了她的同名品牌門店的開幕儀式。虽已享誉全球,蒂伯里女士仍致力提升品牌在亚洲市场的认知度,将其打造为美妆爱好者的必备臻品。

天机亚太集团受任策划品牌进驻香港的策略,通过连卡佛国际金融中心旗舰店举办的私享会及大型贵宾活动,緊密联繫蒂伯里女士与香港客户及核心群体。项目取得成功的关键包括:精准邀约有關藝人名流、媒体及公眾、定制化吸引公众的互动策略,從而全方位传递品牌核心价值。

如今该品牌在香港稳踞线上线下双渠道,其标志性「Magic Mirror」科技让顾客以虚拟方式一嘗十大经典妆容,定位于高端美妆市场易用、易选、易赠的三重易典范,品牌人气持续攀升。

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