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New Bund 31 Grand Opening of Shanghai's First Integrated Development Project

The grand opening of NEW BUND 31 (前滩31) marked the introduction of Shanghai's first integrated development project that combines a performing arts centre, retail spaces, office tower and hotel. Embodying its brand ethos “Live in the Moment”, NEW BUND 31 emerged as an innovative lifestyle destination where art, business and culture converge.  

As an esteemed partner of NEW BUND 31, Occasions has diligently served for over 6 years, providing an array of comprehensive branding and communications consulting services. From the project's inception to its present state, our involvement has spanned crucial areas such as brand strategy, market research, communication tactics and creative and design Additionally, we have overseen the meticulous planning and execution of the grand opening, offering our expertise in event management, public relations, and hospitality services. 

Projects Highlight
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MGM China
Hush! Beach Concerts x Urban Yo~Ga Wellfest 2023

Hush! Beach Concerts x Urban Yo~Ga Wellfest 2023 is a brand-new wellness tourism initiative synergizing music, leisure, and culture with a two-day weekend event. 

Chanel Beauty
Chanel Beauty 31 Le Rouge Lipstick HK Launch

Launched in August 2023, Chanel executed a two-day event for the exclusive preview of the Chanel 31 Le Rouge Collection.

MGM China
MGM x Ren Zhe - 'Legends of Chivalry' Exhibition

MGM presented internationally renowned Chinese sculptor Ren Zhe in his first-ever solo Macau show, "MGM X Ren Zhe – 'Legends of Chivalry' Exhibition"