Wechat

Scan the QR code with WeChat App to follow us now.

FILA Hong Kong "Make Performance Beautiful" Olympic Uniform Debut

Location
Industries
Expertise

On 25 June, Fila Hong Kong celebrated the grand unveiling of the official uniforms for the Hong Kong and China delegates headed to the Paris 2024 Olympics at Sky 100.

Fila proudly displayed an array of archival uniforms worn at previous Games and debuted a full runway show under their new brand theme "Make Performance Beautiful" to showcase their new concept that intersects sports and fashion.

Honored guests included Mr. Timothy Fok, President of the Sports Federation & Olympic Committee of Hong Kong, China, Mr. Brian Yiu, CEO of FILA China, leaders from Anta Sports and numerous Hong Kong sports stars like Karen Tam joined to witness this exciting moment.

Location
Industries
Expertise
PREVIOUS BACK NEXT
Project Highlights
Discover more
Robb Report Hong Kong
Robb Report Hong Kong x MGM Best of the Best Gala Dinner
World Cities Branding Conference
Government Officials and Industry Experts Gather at World Cities Branding Conference in Macao
Global Tourism Economy Research Center
Global Tourism Economy Forum